No Pepsi Commercials?

It appears there will not be any Pepsi commercials on the upcoming Super Bowl after a 23 year run. Now other Frito-Lay will still have some but not Pepsi the soda. This is compared to the $15 million they spent in Super Bowl commercials last year. It appears that Pepsi realizes their money is better spent on Internet advertising.

I find this very interesting. How many other advertisers are going to be moving in this direction? What effect will it have on the Super Bowl? Very interesting....